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A ditx self-audit · 10 November 2026
A case study · A measured iteration
We audited ditx with ditx. 69 → 75 in one day.
A real before-and-after account of what an evidence-based UX audit surfaced on our own product, and what we changed next.
Overall score
+6 pointsAI assessment
69Before
75After
5 beforeHigh-severity findings3 afterHigh-severity findings
The score increase is an AI assessment, not a measured conversion improvement.
THE RESULTS / 01
The score, by dimension
Every dimension, on the same 0–100 scale. Scores are AI assessments, not conversion outcomes.
Conversion
6276
Trust
6068
Visual clarity
7280
Forms
6570
Accessibility
6872
Content
7882
Usability
7678
Navigation
7474
| Dimension | Before | After |
|---|---|---|
| Conversion | 62 | 76 |
| Trust | 60 | 68 |
| Visual clarity | 72 | 80 |
| Forms | 65 | 70 |
| Accessibility | 68 | 72 |
| Content | 78 | 82 |
| Usability | 76 | 78 |
| Navigation | 74 | 74 |
A VISUAL COMPARISON / 02
The screens we compared
Same URL, same goal, same five automatic captures. These are the original desktop-above-fold captures from each round.
01 / The diagnosis
What ditx found
The first screen asked visitors to work too hard to understand what to do, why to trust us, and where to find the details.
What we changed- 01no prominent primary call to action on the desktop hero
- 02no social proof above the fold
- 03pricing hard to find from the header
- 04the free start not emphasised near the buttons
- 05contact and support path hard to find
- 06small low-contrast text
02 / The response
What we fixed
We addressed the clearest friction first. The score moved too, but the changes below are the measured outcomes—not a claim that conversion improved.
02
Pricing in reach
Pricing added to the main and mobile navigation.
03
Readable text, measured
Text below WCAG 4.5:1 outside the demo went from about 45 elements to 0. Minimum text size: 12px.
04
Contact labels
Contrast increased from 1.08:1 to 15.85:1.
05
A menu button you can see
Mobile menu button contrast increased from 1.9:1 to 15.86:1.
06
More room to navigate
Pinch-zoom re-enabled.
07
Less to parse up front
A shorter hero; limitations moved to the FAQ.
08
A more human trust signal
Founder story and expert-led reviews added.
03 / Not yet verified
Still open
An honest audit includes the work it cannot settle from screenshots alone.
Social proof above the fold
We are collecting real feedback from our first testers rather than inventing it.
Language switcher placement
Still to review in context with real visitors.
Keyboard order, focus indicators and icon labels
Marked “Needs testing”—screenshots cannot prove them.
M/
Method note
Same URL, same goal, same five automatic captures (desktop and mobile). Scores are AI-assessed and can vary slightly between rounds.
A quick first look
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